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News
MR D.I.Y. looks to AI to sharpen customer loyalty
2+ day, 1+ hour ago (236+ words) Under the partnership, Capillary will provide the technology infrastructure underpinning MR D.I.Y.'s loyalty and customer engagement operations in Malaysia, supporting the retailer's network of more than 1,500 stores. The implementation will deploy Capillary's Loyalty+, CDP+ and Insights+ solutions to help MR…...
In the AI era, B2B reputation depends on being 'worth finding"
3+ week, 1+ day ago (893+ words) As AI increasingly becomes the first stop for investors, regulators and business partners researching companies, enterprise communicators need to rethink how reputation is built and measured, according to Fernando Sarael (pictured), head of newsroom at RGE. Speaking at PR Asia…...
Suddenly expands leadership bench as AI reshapes content discovery
4+ week, 2+ day ago (194+ words) Content agency Suddenly has expanded its senior leadership team, adding new executives across strategy, creative, operations and content as brands rethink how they are discovered in an AI-driven search environment. Leading the new hires is former Mamamia staffer Madison Lawler,…...
Budget Direct makes splash with space tourism parody
6+ day, 6+ hour ago (237+ words) Budget Direct is taking aim at celebrity space tourism in its latest brand campaign, using satire to celebrate a decade as insurer of the year. Created with long-time agency partner 303, the new 'Splashdown' campaign marks the latest chapter in the…...
7-Eleven's head of marketing on why convenience is no longer enough in retail
3+ week, 1+ day ago (712+ words) Consumers can have groceries delivered within the hour, discover viral snacks on TikTok before they hit store shelves and order meals with just a few taps. As convenience becomes increasingly commoditised, retailers can no longer rely on proximity or speed…...
How Google Gemini Spark is rewiring the HK marketing playbook
2+ day, 8+ hour ago (729+ words) Google has officially launched its artificial intelligence agent, Gemini Spark, in Hong Kong, offering local users direct access to an automated assistant designed to manage complex digital workflows. Powered by the Gemini 3.6 Flash model, Gemini Spark marks a shift from…...
The top 10 AI SEO agencies in Malaysia
4+ mon, 1+ week ago (1373+ words) This post is sponsored by Rankpage. Search in Malaysia is expanding beyond conventional Google results. A study by Adyen Retail stated that 58% of Malaysian consumers have used AI tools specifically to assist with shopping and purchasing, compared to the global…...
TBWA\Malaysia's Yee Wai Khuen on why creativity still beats the swipe
3+ week, 1+ day ago (1680+ words) In an era where audiences can swipe past a campaign in seconds, creativity has never had to work harder to earn attention. For Yee Wai Khuen, chief creative officer, TBWA\Malaysia, the answer isn't chasing every trend or new technology…...
Refine your 2026 event marketing strategies at Cvent Accelerate
4+ mon, 1+ week ago (606+ words) This post is sponsored by Cvent. Events take up 34% of the average B2B marketing budget. But too often, marketers still struggle to show what that spend delivers. That’s why Cvent Accelerate is returning to Fairmont Singapore for its fifth year on…...
Why Hong Kong's media future belongs to secure data collaboration
4+ mon, 1+ week ago (344+ words) Hong Kong’s high-density, retail-driven media landscape is at a critical crossroads. As third-party cookies fade and privacy rules tighten, traditional digital advertising is losing its edge. To thrive, our industry must move away from centralised data silos and toward secure,…...