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Brand & Positioning
Identity systems, messaging, and guidelines that clarify who you are.
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On Device Partners With Index Exchange On Independent Brand Lift Measurement
2+ hour, 49+ min ago (198+ words) Brand Lift measurement provider On Device has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces across EMEA and APAC. The partnership establishes On Device as an approved third-party Brand Lift measurement provider on Index…...
On Device partners with Index Exchange for brand lift measurement
15+ hour, 1+ min ago (313+ words) Measurement provider On Device has partnered with Index Exchange to offer independent brand lift studies via Index Marketplaces. The collaboration aims to enhance transparency and verification of campaign effectiveness for advertisers and agencies.The announcement:Leading Brand Lift measurement provider…...
When brands come back to the fold
3+ hour, 54+ min ago (586+ words) Earlier this month, Apple launched its first foldable iPhone, the Duo. The starting price in India is nearly ₹3 lakh. Advanced versions are priced more than ₹4 lakh. The two questions on many minds are: “Why does anybody need a foldable phone?...
AI Named Your Brand. The Customer Still Did Not Buy It.
1+ hour, 19+ min ago (677+ words) Three studies published in a single week expose the limit of AI visibility, and why brand equity just became more valuable, not less Last week the industry got its first serious data on what happens after the answer appears. It…...
A Conversation With Qualcomm CMO Don McGuire On The Rise Of Deeper Emotional Understanding Of Stakeholders + Experience-Led Marketing To Create More Human-Centric Brands
18+ hour, 42+ min ago (502+ words) For all these reasons I wanted to speak to a marketing visionary who is ahead of trend across of all these critical areas. Don McGuire is EVP and CMO of Qualcomm. He is an industry veteran with decades of experience…...
Flor Tel Inc. Introduces AI-Assisted Dental, Practice Management and Plumbing Software in Canada and the U.S.
14+ hour, 21+ min ago (381+ words) Flor Tel Inc. expands its software family with three industry-focused solutions, bringing a one-stop vision for business software, websites and......
7 Essential Steps To Create Products Customers Value Deeply
10+ hour, 47+ min ago (30+ words) Differentiation becomes credible when a product solves a recognizable problem in a way customers can see, understand, and compare. Do not …...
"Going Strong For 15 Years. Here's To 15 More": People Are Sharing The "Buy It For Life" Splurge That Wound Up Being 100% Worth It
1+ day, 1+ hour ago (246+ words) Discover the best long-lasting purchases people swear by. From durable goods to quality investments, see what's worth the splurge....
Pepsi: From back-counter soda fountain to one of America’s most iconic brands
3+ day, 21+ hour ago (451+ words) Published on 09/17/2026 at 10:07 am EDT Long before Pepsi® became one of the most recognizable soft drinks around the world, its story began in a small drugstore in New Bern, North Carolina. In 1893, pharmacist Caleb Bradham created a refreshing beverage he…...
Converse Pulls Ad Campaign After Public Backlash
1+ day, 19+ min ago (120+ words) Converse has withdrawn an advertising campaign following significant public criticism and backlash over the ad's content or messaging. The company acknowledged the misstep with a statement saying 'We got this wrong,' taking responsibility for the controversial campaign. This decision reflects…...