Media & Advertising

1+ hour, 29+ min ago   (106+ words) Sept 20 (Reuters) - Paramount and California's ​attorney ‌general have discussed a range ‌of ​concessions ⁠as part ⁠of advanced settlement negotiations, including a $1.5 ​billion investment ⁠in ⁠production in ​the state, ​the Wall Street ‌Journal repor... Paramount, California AG discuss concessions including $1.5 billion…...

2+ hour, 12+ min ago   (262+ words) Omnicom Advertising and Snapchat have teamed up to launch 'How to Laugh (and Win) with the Next Generation'. This global study explores how Gen Z and Gen Alpha use humour to build relationships, signal belonging, navigate culture and decide which…...

2+ hour, 15+ min ago   (236+ words) On Sunday, settlement talks between Paramount and the state attorneys general that sued to block its Warner Bros. Discovery deal continued — but there was no resolution by the end of the day. But while California Attorney General Rob Bonta, who…...

3+ hour, 22+ min ago   (392+ words) Explore innovative ad campaigns celebrating nostalgia, festive sales, and comfort through creative storytelling by top brands like Bajaj, Flipkart, and Hershey's. It’s unusual to have an ad film refer back to an older commercial Two-wheeler giant Bajaj Auto’s…...

3+ hour, 22+ min ago   (51+ words) TechStock²...

3+ hour, 47+ min ago   (132+ words) Google has alerted advertisers that its invalid traffic filters cannot stop invalid submissions from reaching their advertisers’ contact forms, PPC Land reports. In a Google Ads Help Centre page, the firm explains that its anti-bot systems judge ad clicks after…...

3+ hour, 57+ min ago   (169+ words) Microsoft has filed a patent application for a system that would support free-to-play games at suitable pause points after a period of ad-free access, TechSpot reports. These points would include the end of a boss fight, a completed quest, a…...

3+ hour, 53+ min ago   (1216+ words) The race to provide more sophisticated intelligence to both agency members and carrier partners is hotter than ever among the nation’s top agency partnerships. Insurance Journal spoke to a few agency network leaders for this special report, which also includes…...

4+ hour, 42+ min ago   (378+ words) The Paramount Skydance and Warner Bros. Discovery merger has hit another roadblock, with New York Attorney General Letitia James and other “blue state” officials said to be “resisting” a settlement deal that would allow the merger to move forward, CNN…...

17+ hour, 53+ min ago   (502+ words) For all these reasons I wanted to speak to a marketing visionary who is ahead of trend across of all these critical areas. Don McGuire is EVP and CMO of Qualcomm. He is an industry veteran with decades of experience…...